1. Key LinkedIn Statistics & Trends
It's important to understand how using LinkedIn can benefit your personal and business brands. From engagement trends to posting schedules and content formats, you'll gain insight into what drives visibility on personal and professional pages on LinkedIn.
2. Business V Personal Pages
Knowing how to approach posting to both personal and organisational pages is paramount in optimal growth. You'll learn the difference between these pages, why personable content outperforms sales pushing and how the two should work together for maximum impact.
3. How to Build a Strong Personal Brand
Your personal page is where you sell yourself and your ability to your connections. The smallest details can make your profile stand out and the e-book will give you several tips you can implement for your profile. The focus for a personal LinkedIn page is on connection and credibility - not sales pushing.
4. How to Optimise Your Business Page
A complete, well-maintained business page can receive up to 30% more weekly views. Learn how your business page can stand out and work harder for your business to get more views and more interest in your services.
5. When to Post for Maximum Engagement
When you post is just as important as what you post. You can find out the best times to post for optimal results in the guide.
