Neuromarketing is when someone applies neuroscience and psychology to understand how consumers are going to respond via neurological and psychological signals.
In the digital age and a world full of marketers + freelancers, being able to set yourself apart is a required part to success. Having the knowledge on how to nudge the brain in the right moments will allow people to align with your brand and react without even noticing.
Humans make around 35,000 decisions a day, with 95% of them happening subconsciously and automatically in their system 1 brain. Only 5% of decisions are made with rationality and thought.
To obtain your A.npn accreditation, an individual must undergo a training course, complete it with a distinction or high distinction, apply to the Institute of Organisational Neuroscience, undergo an interview and have your application passed by the board.
In Australia, there are limited avenues of training to complete in order to apply for your accreditation, meaning there are not ample people who have the credential. It is estimated only a handful of people in Australia hold the A.npn postnominals, with a little larger (but still very exclusive) number of practitioners globally.
